August 2010

The Alcoholic Beverage Legal Environment Post-Granholm

by Lindsey A. Zahn on August 30, 2010

This article gives rise by suggestion of Tom Wark of Fermentation. It explores the legal environment, post-Granholm, relative to the constitutionality of the several state liquor regulatory laws and the underlying effect of the Supreme Court’s holding in Granholm. These three cases include Siesta Village Market LLC v. Steen, 595 F.3d 249 (5th Cir. 2010), Arnold’s Wines v. Boyle, 573 F.3d 185 (2nd Cir. 2009), and Siesta Village Market LLC v. Granholm, 596 F. Supp. 2d 1035 (E. D. Mich. 2008).

Siesta Village Market LLC v. Steen (2010)

In Siesta Village Market LLC v. Steen, an out-of-state wine retailer and Texas consumers challenged the constitutionality of the Texas Alcohol Beverage Code §§ 6.01, 11.01, 22.01, 22.03, 24.01, 24.03, 37.01, 37.03, 41.01, 43.04, 54.12, 107.05(a), and 107.07(a) and (f), alleging same violated the dormant Commerce Clause of the United States Constitution, on appeal in the United States Court of Appeals for the Fifth Circuit. The out-of-state retailers wanted to ship to consumers within Texas and argued that the state’s prohibition of such was unconstitutional because Texas allowed local retailers to deliver within their counties. The law did, however, allow out-of-state retailers to use common carriers licensed under the Texas Alcohol Beverage Code, such as Federal Express, to deliver wine and liquor products to consumers. The Court of Appeals for the Fifth Circuit held that such state laws were not unconstitutional with respect to the dormant Commerce Clause, reasoning that a state’s regulation of retailers is a constitutional exercise of its power.

In its discussion, the Court of Appeals examined the recent Supreme Court case Granholm v. Heald, reaffirming that although the Twenty-first Amendment appears to grant states absolute authority to regulate alcohol, such power is actually limited by the extent of the Commerce Clause. However, in the discussion, the Court of Appeals recognized that “at least to producers, the Court held that the ‘Amendment does not supersede other provisions of the Constitution and, in particular, does not displace the rule that States may not give a discriminatory preference to their own producers.’” Siesta Village Market LLC v. Steen, 595 F.3d 249, 254 (5th Cir. 2010).

The Court of Appeals also went on to examine how other courts analyzed the Granholm decision, recognizing that the issue at hand dealt with wine retailers as opposed to wine producers in Granholm. The first case, Brooks v. Vassar, 462 F.3d 341 (4th Cir. 2006), dealt with a Virginia statute that limited the amount of alcohol that consumers could personally carry into the State for their own use. The Fourth Circuit indicated that this was a clear question pertaining to the three-tier system and held the statute constitutional, citing that Granholm affirmed same as “unquestionably legitimate.” Granholm v. Heald, 544, 489 U.S. 460 (2005). The second case, Arnold’s Wines v. Boyle, 573 F.3d 185 (2d Cir. 2009), discussed infra., held that products and producers are the limit in terms of the Granholm decision and that a New York law that permitted only in-state retailers to ship directly to consumers was different from those laws debated in Granholm. The third case, Siesta Village Market LLC v. Granholm, 596 F. Supp. 2d 1035, (E. D. Mich. 2008), also discussed infra., considered a Michigan law that allowed some in-state retailers to ship wine directly to consumers but prohibited those out-of-state retailers without physical presence in Michigan from directly shipping to consumers. The court in this case found that such regulations created a burden on out-of-state wine retailers and was not a constitutional exercise of state regulation, even under the Twenty-first Amendment.

It its analysis of the dormant Commerce Clause, the Court of Appeals recognized that the Supreme Court in Granholm cited precedent from a prior case entailing a three-tier distribution system that the Court found constitutional. Relying on this logic, the Fifth Circuit reasoned that the Texas three-tier distribution system was similar to that analyzed in the precedent as it allowed “producers [to] sell to state-licensed wholesalers, who sell to state-licensed retailers.” 595 F.3d at 258. However, the court also identified with the majority opinion of Arnold’s Wines v. Boyle, recognizing that uncertainty does exist as to the direction of future Supreme Court interpretations with respect to the Twenty-first Amendment.

In conclusion, the Fifth Circuit recognized that the Twenty-first Amendment does give states broad power to regulate alcoholic beverages, but the dormant Commerce Clause “. . . applies differently than it does to products whose regulation is not authorized by a specific constitutional amendment. Regulating alcoholic beverage retailing is largely a State’s prerogative.” 595 F.3d at 259-260.

Arnold’s Wines v. Boyle (2009)

In Arnold’s Wines v. Boyle, an out-of-state wine retailer and New York residents challenged the constitutionality of N.Y. Alcohol Beverage Control Law §§ 100(1), 102(1)(a), and 102(1)(b) on appeal in the United States Court of Appeals for the Second Circuit, alleging that same violated the Commerce Clause, U.S. Const. art. I, § 8, cl. 3. Arnold’s Wines v. Boyle, 573 F.3d 185 (2nd Cir. 2009). Appellants argued the New York State law was unconstitutional because it prohibited out-of-state wine retailers from selling and delivering wine directly to New York State consumers, while permitting New York-licensed retailers to deliver liquor directly to New York residents, and instead required all liquor sold, delivered, shipped, or transported to pass through an entity licensed by the State of New York. (Out-of-state retailers without an operation within the state of New York could not obtain a New York retail off-premises license.) The Court of Appeals ruled the law constitutional, reasoning that the three-tier system of New York did not discriminate against out-of-state producers or products and mandated that both in-state and out-of-state liquor pass through the same three-tier distribution system.

N.Y. Alcohol Beverage Control Law § 100(1) reads as follows:

“No person shall manufacture for sale or sell at wholesale or retail any alcoholic beverage within the state without obtaining the appropriate license therefore required by this chapter.” N.Y. Aloc. Bev. Cont. Law § 100(1)

The other two provisions of the New York law prohibit shipping alcoholic beverages to an unlicensed entity, such as a consumer, within the state.

In its reasoning, the Court of Appeals stated that appellants’ allegations were a frontal attack on the constitutionality of the three-tier distribution system, which the Supreme Court addressed as fully constitutional and “specifically acknowledged the vital role of the three-tier system in the exercise of states’” section 2 powers under the Twenty-first Amendment in Granholm. Additionally, the Court in Granholm asserted that the three-tier system is an “‘unquestionably legitimate’ exercise of the states’ power under the Twenty-first Amendment . . .” 573 F.3d at 190.

Finally, the Court of Appeals differentiated the appellants’ allegations of unconstitutionality from that in Granholm because the New York law requires both in-state and out-of-state liquor to pass through the three-tier system before delivery through the consumer. Alternatively, the state laws questioned in Granholm favored in-state producers over out-of-state producers. “While the Twenty-first Amendment grants the states broad powers to regulate the transportation, sale, and use of alcohol within their borders, it simply does not immunize attempts to discriminate in favor of local products and producers.” 573 F.3d at 191. The Court of Appeals argued that the appellants’ challenges were “evenhanded and permissibly aimed” as opposed to the sort of economic protectionism of the laws seen in Granholm. Id.

Siesta Village Market LLC v. Granholm (2008)

In this case, plaintiffs, a Florida-based retailer of alcoholic beverages and a Michigan resident alleged that Michigan statutes that prohibited out-of-state retailers form shipping directly to Michigan consumers, unless physically present in the state, violated the dormant Commerce Clause and the Granholm decision. The Governor and officials of Michigan argued that this system allowed for random, on-site inspections to be conducted, verifying that the sale of alcohol was not made to minors. The United States District Court for the Eastern District of Michigan, Southern Division, held that the Michigan statute was unconstitutional because the Twenty-first Amendment did not grant states the authority to pass non-uniform laws to discriminate against out-of-state products, and that the Michigan government could not meet its burden of showing that alternative methods were not effective.

In its analysis, the District Court examined both the Twenty-first Amendment and the Commerce Clause. The court identified that, although Granholm recognized that the three-tier distribution system was an appropriate system for alcoholic beverages, the Supreme Court did not authorize for discrimination against out-of-state products, which the court asserted was the present issue. In its dormant Commerce Clause analysis, the court recognized that differential treatment between out-of-state and in-state businesses have been found to violate the Commerce Clause “in instances where it creates a higher overhead cost for doing business in a particular state for out-of-state businesses than for in-state businesses . . .” Siesta Village Market LLC v. Granholm, 596 F. Supp. 2d 1035, 1039 (E. D. Mich. 2008). The court also recognized that prior Supreme Court decisions looked unfavorably upon statutes that required out-of-state business operations to have an outlet within the state.

The court allowed a lengthy discussion pertaining to the local interest (or the state interest) in enacting such a law, but ultimately ruled that Michigan failed to withhold its burden. In its conclusion, the District Court was quite vehement in striking the Michigan statute’s constitutionality, positing that the Granholm decision does not support statutes that discriminate against out-of-state wine retailers.

Commentary: Michigan has since passed a law that outlaws both in-state and out-of-state retailers from shipping alcoholic beveages to consumers.

What is next on the docket? Where to draw the line?

There is a range of differing viewpoints throughout the courts, clearly, pertaining to whether the holding of the Granholm Court extends to state regulation of out-of-state retailers and wholesalers in addition to producers. One might pose the argument that reading Granholm to cover only alcoholic beverage producers and thus leaving out-of-state wholesalers and retails from constitutional protection  without proving an alternative means is ineffective, is a clear violation of the dormant Commerce Clause; after all, out-of-state wholesalers and retailers affect interstate commerce. On the other hand, one must always remember the background of alcoholic beverage regulation in the United States, and that is a history of temperance. Since Europeans came to this country, the social wave has always purported to curtail intemperance, initially through local regulations and later through statewide and federal regulations, because the belief was that abuse of consumption lead to impropriety and indolence. This rich history, despite the repeal of Prohibition in 1933 by the Twenty-first Amendment, is unlikely to die hard and state legislators and governments are unlikely to become fearless with respect to minor access to alcohol. Perhaps such regulation, by means of differential treatment to out-of-state wholesalers and retailers, is a weighty pretext for maintaining such statutes. And, perhaps such regulation truly is indicative of the three-tier alcoholic beverage distribution system and is the exact means SCOTUS contemplated in Granholm when reasoning that said system is vital.

Another issue that is yet to be considered by the Court is wineries that do directly ship to consumers in certain states are in a sense acting as a retailer to consumers. In that sense, the Granholm decision would protect out-of-state wineries in the position as a retailer from discriminatory statutes, but the same statutes may be applied to out-of-state retailers. However, this argument may be curtailed by the reasoning that wine producers that directly ship to customers bypass the markup prices ingrained in the three-tier distribution system and, in some sense, do not take the position of a traditional retailer.

(One might also note that the decision of the Second Circuit is also the same circuit that was overruled by the Supreme Court in Granholm in 2005.)

One thing is certain, however: the Court in Granholm did not specifically address the issue of state alcoholic beverage regulation pertaining to out-of-state wholesalers or retailers and clearly focused on two state laws that discriminated against or severely burdened out-of-state producers. It is conceivable that the issue of state regulation of out-of-state wholesalers and retailers under the three-tier distribution system will reach the dockets of the Supreme Court in due time.

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Wine Legislation Brewing in California

by Lindsey A. Zahn on August 29, 2010

Recently, California legislators approved a proposed wine label law for those wine products of Sonoma County that will subsequently require vitners to place “Sonoma County” on any wine label that names a local appellation. The bill, Assembly Bill 1798, passed in the state Senate 36-0 on Monday and in the Assembly 74-0 on Friday. The legislation, which will start in 2014, calls for “any wine labeled with an American Viticultural Area (AVA) located entirely within Sonoma County — such as Russian River Valley or Dry Creek Valley — [to] also include the word “Sonoma County” on the label . . .” (See Viticulture Briefs: Wine Labeling Bill Nearly Law.)

Additionally, on Friday, California legislators sent a bill (Assembly Bill 605) to Governor Arnold Schwarzenegger that could extend wine and liquor tastings to local supermarkets and other liquor outlets. Read more about the bill at Alcoholic Beverage Tasting to Come to Grocery Stores?

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In Vino Veritas: In Wine There is Truth

by Lindsey A. Zahn on August 28, 2010

In recent years, China has become one of the greatest markets for American wine exports. In 2003, China imported over 1.2 millions liters of American wines, making it the 24th largest market for American wine exports. (See New Opportunities in China for American Wine Producers.) In May of this last year, the U.S. Commerce Secretary Gary Locke signed an agreement with Hong Kong to help promote the sale of American wines in China. (See Creating Thirst for American Wine in China.) Furthermore, a recent survey conducted by Vinexpo shows that red wine has an 88 percent of annual total sales by volume with white wine sales expected to grow by 41.7 percent by 2013. Whereas China is the fastest growing market, and despite clear economic success of American wines in the Chinese market, such success has not developed without  deterrents — one of which particularly shapes the landscape of future exports of American wines.

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Stay tuned for what could be another exciting Supreme Court case relative to alcohol regulation. The American Civil Liberties Union (ACLU) asked the Supreme Court to review The Virginia Alcoholic Beverage Control Board’s ban of ads in student publications that promote beer, wine, or mixed drinks (unless part of a larger advertisement promoting a restaurant). The two newspapers, The Cavalier Daily at the University of Virginia and The Collegiate Times at Virginia Tech, challenging the ban in coordination with the ACLU estimate that the ban could cost them up to $30,000.00 in lost revenue.

The ban was overruled by a United States District Court in 2008, but the Fourth Circuit Court of Appeals reinstated the ban last April. In doing so, the Court cited a link between the restricted advertising and reduced binge drinking. (See VA Bans Alcohol Ads in College Papers.) In its request for certiorari, the ACLU argues that the link does not exist and the ban instead violates constitutional grounds and contends that this is supported by a prior case decided by the Third Circuit Court of Appeals in 2004.

The 2004 decision involved the University of Pittsburgh student paper, which challenged a criminal law of Pennsylvania called Act 199. The Act prohibited the publication of advertisements in student publications that mentioned alcohol and violators of the Act were subject to fines and possible time in jail. The Third Circuit Court of Appeals declared the Act unconstitutional, in violation of the First Amendment. (View the full decision at The Pitt News v. Pappert.) (And an additional recount of the decision is viewable at Student Press Law Center.)

Who was the author of the Court’s “landmark” decision? The present Justice Samuel Alito (of the Supreme Court).

(Source: ACLU Asks Supreme Court to Review VA Ban on Alcohol Ads.)

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The recent liquor law reforms of New Zealand’s government aim to restrict the amount of underage drinking and dispose of the country’s underage drinking culture. However, the changes to New Zealand’s laws reportedly punish the wrong individuals, forbidding dairy and convenience stores from obtaining the proper license to sell alcohol, while still allowing local supermarkets to obtain said license. Read more at Alcohol Clampdown Unfairly Targets Dairies, Owners Say. (See discussion at Do New Alcohol Laws Effectively Target New Zealand’s Drinking Culture.)

Additionally, the government announced they would tighten the country’s current liquor laws pertaining to individuals under the age of 18. These proposals follow the release of the Law Commission’s Report Alcohol in Our Lives: Curbing the Harm last April. The country’s current legislation allows for adults to serve alcohol to underage individuals at social gatherings, regardless of the consent or presence of said individual’s parent. The proposed legislation aims to abandon the serving of alcohol to underage individuals unless said individual’s parent is present or gives consent. Although the proposals have the objective of eliminating an underage drinking culture, critics maintain that these laws will not be effective enough to obtain the desired objective. Read more at New Zealand to Tighten Liquor Laws.

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The Sparkling Wine War

by Lindsey A. Zahn on August 20, 2010

With respect to On Reserve’s post on geographical indications and trademarks in the wine industry, I recently stumbled upon an article in the ABA Business Law Section written by Carol Robertson (author of The Little Red Book of Wine Law). The article grants a greater depth to the background of the legal conflict between geographical indications and trademarks in the wine industry, distinguishes between the varying legal perspectives of the United States and Europe, and discusses the 2006 agreement, the International Agreement of Trade-Related Aspects of Intellectual Property Rights. To access Ms. Robertson’s article, please visit The Sparkling Wine War.

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South African Wine Reports May Be Premature

by Lindsey A. Zahn on August 19, 2010

Last week, a proposal to “water down” South African wines was created by Wine Cellars South Africa. The proposal seeks to change South African wine legislation and legalize adding water to grape must in “controlled quantities before fermentation.” (See South African Wine Plan Breaches European Laws.) This proposal aims to reduce the alcohol content of South African wines, as well as increase the quality of South African wines. The designers of the proposal were unsure as to whether or not the European Union’s position on wine laws would affect the exports to the EU. Subsequently, the UK Wine and Spirit Trade Association confirmed that such supplement of water is not permitted under current OIV and EU laws.

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I read an article recently that summarized the personalities of Old World and New World wines in perfect prose: “New World winemaking has the romance of rugged individualism. With properties bankrolled by previous enterprises such as construction or tobacco, winery owners can break rules (even with scant rules to break), creating new styles . . . and new campaigns to reach new markets . . . But in the Old World, where small family farms have supported ever-growing families for generations, life as an individual can prove too rugged.” (See Pros and cons of both New and Old world wine making.) From my experiences as a wine drinker, I like to classify the personality of Old World wines as more of a traditionalist style and one that seeks to preserve customs, a lifestyle of wine drinking comparable to old world Hollywood glamour (think: Cary Grant, Grace Kelly, Audrey Hepburn, Jimmy Stewart, and Humphrey Bogart—just to name a few).

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A new Massachusetts law allows wineries and vineyards to sell their wine products at agricultural events throughout the state of Massachusetts. Under this law, a winery can obtain a temporary license from a local liquor authority to sell their wines by the bottle or allow tastings at agricultural events (i.e. farmers’ markets) within the state. Like the current New York law, wineries and vineyards are allowed to sell wine by the bottle or offer tastings, but selling wine by the glass is not discussed by the text of the present Massachusetts law.

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Owning & Operating an Urban Winery or Brewery

by Lindsey A. Zahn on August 12, 2010

Rohan Shrikhande of The Wine Law Blog has been quite busy this summer helping to organize a seminar titled Owning and Operating an Urban Winery or Brewery. (Official website at The Seminar Group.)  The seminar, which is to be held on November 10, 2010 in San Diego at the Doubletree Hotel in the downtown Gaslamp District, boasts a prominent roster of industry speakers, including wine attorneys and many CEOs. Topics to be discussed include the much disputed H.R. 5034 and winery shipping issues, winery business model plans, trademark and licensing regulations, and concerns regarding water. The Seminar Group recommends that attorneys, winery owners and operators, brewery owners and operators, farmers and vineyard managers, land use professionals, architects and engineers, governmental officials, and “anyone involved in or interested in owning a brewery or winery” should be in attendance.

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