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On Reserve

A Wine Law Blog

Category: General Wine Law

California Winery Could Be Non-Compliant with TTB’s AVA Labeling Regulations

Lindsey A. Zahn, October 15, 2018October 6, 2025

According to Wine Business, the Oregon Liquor Control Commission (“OLCC”) submitted a letter to TTB in regard to a Napa Valley wine company’s alleged non-compliance with TTB labeling and advertising regulations. The complaint argues that the Elouan and The Willametter wines produced by Copper Cane LLC of Rutherford, California—which boast Oregon…

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Cider Chat and Cider Law

Lindsey A. Zahn, July 11, 2017November 4, 2025

I was recently interviewed in a podcast by Ria Windcaller of Cider Chat. We had a one-hour discussion on cider law, obtaining permits with TTB, labeling, advertising, social media, and various other topics that impact the cider community. It was a great experience, and the chat is available to listen…

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Wine, Beer, and Spirits Law Conference in Colorado Springs, Colorado this September

Lindsey A. Zahn, August 11, 2016October 6, 2025

CLE International will host its annual wine, beer, and spirits law conference in Colorado Springs, Colorado this September 22nd and 23rd. This year is the program’s 21st anniversary of the wine, beer, and spirits conference and, from its lineup, it promises to have some interesting topics in beverage law. Topics include the following:…

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Starting a New Winery? Ten Questions You Should Ask

Lindsey A. Zahn, July 12, 2016October 6, 2025

Starting any new business can be overwhelming, and taking the leap to start a winery is certainly no exception. The details can be intimidating and a newcomer can often lose sight of the larger picture. This article aims to review ten of the very basic legal or compliance steps all…

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TTB Proposes Revisions to Wine Label Regulations and Recordkeeping

Lindsey A. Zahn, June 27, 2016October 6, 2025

On Wednesday, June 22, 2016, TTB published a notice in the Federal Register proposing important changes to wine labeling regulations and recordkeeping requirements. Comments to the proposed changes will be accepted through August 22, 2016 and can be submitted through the Federal Register website). The notice proposes to amend TTB’s labeling and…

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The (Legal) Truth Behind American Viticultural Areas

Lindsey A. Zahn, May 23, 2016October 6, 2025

What are American Viticultural Areas (AVAs)? Are they appellations? AVAs are types of appellations—but not all appellations are AVAs. For example, California and Texas and Napa County and Sonoma County are considered to be an appellation of origin with respect to wine labeling. But they are not AVAs.  Both appellations…

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TTB Administratively Approves New Grape Variety Coda di Volpe

Lindsey A. Zahn, March 2, 2016October 6, 2025

Very much in line with one of On Reserve’s recent posts, The Importance of Grape Varieties on American Wine Labels, TTB announced last week that it administratively approved a new grape variety for use on American wine labels.  The new grape variety, Coda di Volpe, can be used on American wine labels…

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The Importance of Grape Varieties on American Wine Labels

Lindsey A. Zahn, January 5, 2016October 6, 2025

Using a grape variety on an American wine label is not mandatory, but many winemakers choose to do so for several reasons, such as perception of quality to the consumer. Using or naming the variety on the wine label may also convey a better story about what is in the…

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Proposed New AVA Tip of the Mitt and Establishment of Squaw Valley-Miramonte

Lindsey A. Zahn, August 13, 2015November 3, 2025

On August 6, 2015, TTB issued a proposed rule to establish a new American Viticultural Area. TTB is accepting comments through October 5, 2015 on a proposed American Viticultural Area (“AVA”) called “Tip of the Mitt,” as per a proposed rule in the Federal Register on June 30, 2015. The proposed AVA…

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Blue Moon Lawsuit: [Not] All About That Label

Lindsey A. Zahn, May 4, 2015October 7, 2025

Last week, On Reserve reported about the class action suit filed against MillerCoors in regard to the Blue Moon malt beverage. See MillerCoors Hit with Class Action Suit for Use of “Artfully Crafted” on Blue Moon Beer. The suit alleges that the company’s Blue Moon beer deceives consumers into thinking the product is “Craft” by marketing the…

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