As the alcohol beverage industry continues to grow and evolve, 2024 is shaping up to be a year of significant legal developments and trends. For wineries, breweries, distilleries, cideries, and meaderies, understanding the key legal changes and emerging issues is crucial to staying compliant and competitive. In this year-in-review post,…
Category: Social media
Updated Guidance from TTB on Social Media Advertising for Alcohol Beverages
On November 1st, TTB published Industry Circular 2024-1 which announced a new guidance for alcohol beverages with respect to social media. The new circular modifies and supersedes an earlier circular from 2022 (Industry Circular 2022-2). The TTB treats content posted on social media by industry members as advertising subject to…