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On Reserve

A Wine Law Blog

Category: Wine and Trademark Law

Which Came First: The Trademark or the Viticultural Area?

Lindsey A. Zahn, January 28, 2016October 6, 2025

Last week, San Antonio Express News reported that a California-based winery named San Antonio Winery brought a trademark suit against a San Antonio-based winery called Lara Vineyard. In its complaint, San Antonio Winery alleged that Lara Vineyard’s use of the term “San Antonio” as a fanciful name on its labels infringed upon…

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Battle of the Brands: French Winery Château Lafitte Claims Triumph

Lindsey A. Zahn, September 16, 2015October 6, 2025

As reported by Decanter, Château Lafitte claimed victory against an ongoing trademark case and can reportedly sell Bordeaux wine in China under the name Château Lafitte. See Chateau Lafitte Claims Trademark Wine in China. The dispute in China has been ongoing for about two years and has been between Château Lafitte and Château…

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Court Denies Union Wine Company’s Motion to Dismiss Lawsuit Brought by FN Cellars

Lindsey A. Zahn, September 3, 2015October 6, 2025

Last week, California District Court Judge Donato denied Union Wine Company’s motion to dismiss a suit launched against the wine company by FN Cellars, LLC. FN Cellars originally brought suit against Union Wine seeking (1) declaratory judgment of validity for FN Cellars’ trademark; (2) a declaration that its mark does not…

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Budweiser Wins Trademark Opposition Over Winebud

Lindsey A. Zahn, August 27, 2015October 7, 2025

Last week, the Trademark Trial and Appeal Board (“TTAB”) issued an opinion that sided with Anheuser-Busch, LLC’s opposition of the registration of the mark WINEBUD. See Anheuser-Busch, LLC v. Innvopak Systems Pty Ltd., Opposition No. 91194148 (August 17, 2015) [precedential]. The applicant, Innvopak Systems Party Limited, originally filed an application to register the…

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TTAB Allows Trademark Registration of French Town Montussan

Lindsey A. Zahn, August 20, 2015October 6, 2025

In a recent TTAB opinion, the Board reversed a prior decision of an Examining Attorney who refused to register a mark alluding to a French town Montussan. See In re Montussan Apertifs SAS, Serial No. 86172886 (August 12, 2015) [not precedential]. Applicant (Montussan Apertifs SAS) originally filed an application to register the…

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Winery Files Opposition to Trademark Registration of HBO’s Three-Eyed Raven

Lindsey A. Zahn, May 19, 2015October 7, 2025

Last week, Franciscan Vineyards, Inc. of St. Helena filed an opposition to the mark THREE-EYED RAVEN, filed by Applicant Home Box Office, Inc., for alcohol beverages, energy drinks, and non-alcoholic drinks beverages and fruit drinks. Franciscan Vineyards opposes registration of THREE-EYED RAVEN on the grounds that registration is likely to…

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Is There a Likelihood of Confusion Between APOTHEOSIS and APOTHIC?

Lindsey A. Zahn, April 29, 2015November 3, 2025

Applicant Kinney Family Vintners LLC DBA Occasio Winery sought to register the mark APOTHEOSIS for several types of red wine but was opposed by E. & J. Gallo Winery. See E. & J. Gallo Winery v. Kinney Family Vinters LLC d/b/a Occasio Winery, Opposition No. 91207656 (March 10, 2015) [not precedential]. Gallo alleged prior use…

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Seattle Winery Forced to Change Name After Cease and Desist Letter from Jackson Family Wines

Lindsey A. Zahn, April 21, 2015November 3, 2025

Last week, Komo News reported that a Seattle-based winery, Bartholomew Winery, was forced to change the name of one of its wine brands after receiving a cease and desist letter from Jackson Family Wines. See Seattle Winery Forced to Change Name, Label After Cease-and-Desist. The wine brand, Jaxon, is reportedly named after the son of…

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Are AUREA and FINCA AUREA Confusingly Similar for Wine?

Lindsey A. Zahn, March 16, 2015November 3, 2025

Applicant Roberto Oreste Antonio Busnelli sought to register the mark FINCA AUREA on the Principal Register in standard characters, with FINCA disclaimed in International Class Type 33.  See In re Roberto Oreste Antonio Busnelli, Serial No. 85830131 (February 20, 2015) [not precedential]. The application included a translation that indicated the the mark means,…

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Hillside Select: Napa Vintner Sues Angwin Winery Over Name

Lindsey A. Zahn, January 19, 2015October 7, 2025

Napa Valley vintner Shafer Vineyards recently filed suit against Angwin, California winery owner, Mike Beatty (doing business as Howell Mountains Vineyards) for use of the term Hillside Select on its wine. Shafer Vineyards—who according to the USPTO database registered the mark Hillside Select in January 1990—alleges Mr. Beatty used the Napa Valley vintner’s registered…

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