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On Reserve

A Wine Law Blog

Category: Wine and Trademark Law

Trademark: Can a Last Name be Confusingly Similar for a Wine?

Lindsey A. Zahn, January 5, 2015November 3, 2025

Joseph Barton, Applicant, sought to register the mark (in standard characters) BARTON FAMILY on the Principal Register in international class 33 “wine; wines.” See In re Thomas Barton, Serial No. 85826787 (Dec. 11, 2014) [not precedential]. The Trademark Examining Attorney refused registration of Applicant’s mark under Section 2(d) of the Trademark Act, 15 U.S.C….

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Is CENTURY Confusingly Similar with SECOLO for Wine?

Lindsey A. Zahn, December 31, 2014October 7, 2025

The Biltmore Company, Applicant, sought to register the mark CENTURY (in standard characters) for wine in International Class 33. See In re The Biltmore Company, Serial No. 85561663 (Nov. 21, 2014) [Not precedential]. Originally, the Trademark Examining Attorney refused registration under Section 2(d) of the Trademark Act, 15 U.S.C. § 1052(d), on the…

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Jamieson Ranch and Pernod Ricard Reach Settlement in Trademark Lawsuit

Lindsey A. Zahn, December 10, 2014October 26, 2025

Earlier this year, On Reserve reported about the declaratory judgment suit launched against against Pernod Ricard’s Irish Distillers Limited, owner of the renowned Jameson Irish Whiskey, by Napa Valley-based vineyard Madison Vineyard Holdings, LLC, the owner of Jamieson Ranch. See Jamieson Vineyards Takes On Pernod Ricard’s Irish Distillers. The complaint was filed in response to a cease and desist…

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Arcata Not Primarily Geographically Deceptively Misdescriptive of Wine

Lindsey A. Zahn, November 18, 2014October 7, 2025

In a recent TTAB decision, the Board found that Arcata was not primarily geographically deceptively misdescriptive of wine. The Applicant, D’Andrea Family Limited Partnership, sought to register the mark ARCATA in standard character form for “Wine” in International Class 33. In re D’Andrea Family Limited Partnership, Serial No. 85834204 (Oct….

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The Term “Blends” Is Merely Descriptive of Wine

Lindsey A. Zahn, October 28, 2014November 2, 2025

Ren Acquisition, Inc. (“Applicant”) sought registration on the Principal Register of the marks BLENDS and BLENDS, INC in standard characters for the marketing, advertising, and promotion of the sale of wine in International Class 35. In re Ren Acquisition, Inc., Serial Nos. 85787527 and 85787531 (October 3, 2014). Applicant disclaimed…

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TTAB Finds “Naughty Girl” Not Merely Descriptive of Wine

Lindsey A. Zahn, October 13, 2014November 2, 2025

In a recent opinion, the TTAB found a registered mark for “Naughty Girl” in Class 33 (wines and fortified wines) not merely descriptive of wine. Alvi’s Drift Wine International, the petitioner, sought to cancel the registration by von Stiehl Winery for the standard character mark “Naughty Girl.” Alvi’s Drift Wine…

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NOPA vs. Napa: A Wine Trademark Opposition

Lindsey A. Zahn, September 12, 2014October 8, 2025

Recently, a Portuguese wine company, Wine Vision Lda. sought to register the mark “NOPA” in standard characters for “wines” through the United States Patent and Trademark Office. Napa Valley Vintners Association (“NVVA”) filed a notice of opposition with the Trademark Trial and Appeal Board.  Napa Valley Vintners Association v. Wine…

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The Trademark Battle of Jamieson Ranch Vineyards and Pernod’s Irish Distillers

Lindsey A. Zahn, July 29, 2014October 8, 2025

In March, Jamieson Ranch Vineyards launched a declaratory judgment suit against Pernod Richard’s Irish Distillers Limited, owner of the renowned Jameson Irish Whiskey, in response to the Ranch’s receipt of a cease and desist letter. See Jamieson Vineyards Takes On Pernod Ricard’s Irish Distillers. According to Jameson Clashes with Jamieson Over Name, the letter issued by Irish Distillers…

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Penfolds: The Unfolding of China’s New Trademark Law

Lindsey A. Zahn, July 23, 2014November 5, 2025

A new case that may show the effects of China’s recently updated trademark law made headlines this last week. Treasury Wine Estates reported that the company did not register the Chinese name for Penfolds and is currently engaging in a legal battle with Li Daozhi, an allegedly notorious trademark squatter….

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District Court Denies Duck Walk’s Motion to Dismiss Against Duckhorn

Lindsey A. Zahn, June 11, 2014November 4, 2025

Last year, California-based Duckhorn Wine Co. filed a complaint against Long Island-based Duck Walk Vineyards alleging consumer confusion and breach of settlement agreement that resolved a prior trademark infringement action between the two parties. See Duckhorn Wine Co. Files a Complaint Against Duck Walk Vineyards Alleging Consumer Confusion on Wine Labels; see also Duckhorn…

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