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On Reserve

A Wine Law Blog

Category: Wine Labeling Regulations

California Winery Could Be Non-Compliant with TTB’s AVA Labeling Regulations

Lindsey A. Zahn, October 15, 2018October 6, 2025

According to Wine Business, the Oregon Liquor Control Commission (“OLCC”) submitted a letter to TTB in regard to a Napa Valley wine company’s alleged non-compliance with TTB labeling and advertising regulations. The complaint argues that the Elouan and The Willametter wines produced by Copper Cane LLC of Rutherford, California—which boast Oregon…

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TTB Revises Guidance Document on Personalized Labels

Lindsey A. Zahn, October 25, 2017October 28, 2025

On September 5, 2017, TTB issued a new public guidance document, TTB G 2017-2, for personalized labels which the agency said supersedes its prior guidance TTB G 2011-05 but does not “completely change the underlying policy.” See TTB Public Guidance, TTB G 2017-2, Personalized Labels. Per TTB, the new guidance…

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TTB Opens Comment Period for Three Proposed Wine Rules

Lindsey A. Zahn, October 18, 2017October 6, 2025

On Wednesday, October 11, 2017, TTB announced that it would reopen comment period for three relevant proposed rules for the wine industry. The proposed rules were originally published in the Federal Register in 2016. The following rules have their comment periods reopened: Notice No. 160, Proposed Revisions to Wine Labeling and…

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Texas Proposes to Change State Wine Law Regarding Appellations of Origin

Lindsey A. Zahn, June 20, 2017October 6, 2025

Recently, the state of Texas saw some interesting action with respect to wine and the law. House Bill 1514, sponsored by Rep. Jason Isaac, relating to the labeling of wine as originating from the state is causing a significant amount of concern among winemakers. The bill proposes to change the Texas Alcoholic…

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Contemporary Wine Law Issues TTB federal definition cider pear apple

TTB Issues Temporary Rule Modifying Federal Regulations for Hard Cider

Lindsey A. Zahn, February 15, 2017October 6, 2025

On January 23, 2017, the Alcohol and Tobacco Tax and Trade Bureau (TTB) issued a temporary rule (T.D. TTB–147) in the Federal Register that amends the federal regulations for hard cider. The temporary rule amends TTB regulations to implement changes made to the federal definition of “hard cider” in the Internal…

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TTB Proposes Revisions to Wine Label Regulations and Recordkeeping

Lindsey A. Zahn, June 27, 2016October 6, 2025

On Wednesday, June 22, 2016, TTB published a notice in the Federal Register proposing important changes to wine labeling regulations and recordkeeping requirements. Comments to the proposed changes will be accepted through August 22, 2016 and can be submitted through the Federal Register website). The notice proposes to amend TTB’s labeling and…

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Expanded Definition of Hard Cider for Taxation Purposes

Lindsey A. Zahn, January 28, 2016October 6, 2025

On December 18, 2015, President Obama signed the Protecting Americans from Tax Hikes Act of 2015 (“the PATH Act”) into law. The PATH Act contains changes to certain statutory provisions which are administered by TTB, including applicable sections of the Internal Revenue Code (“IRC”) which apply to alcohol beverages. In particular, the…

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The Importance of Grape Varieties on American Wine Labels

Lindsey A. Zahn, January 5, 2016October 6, 2025

Using a grape variety on an American wine label is not mandatory, but many winemakers choose to do so for several reasons, such as perception of quality to the consumer. Using or naming the variety on the wine label may also convey a better story about what is in the…

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TTB Makes Small Change to COLA Process

Lindsey A. Zahn, November 6, 2015October 6, 2025

In an industry circular dated October 2, 2015, the TTB announced that it made a minor administrative change—and perhaps a very welcome update—to the label approval process. TTB will no longer return label applications to fix discrepancies between what appears on the label and what is stated on the application itself with…

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Recent Publication: Label Lawsuit Lessons

Lindsey A. Zahn, November 6, 2015November 3, 2025

The November/December 2015 issue of Vineyard & Winery Management magazine features one of my most recent articles, Label Lawsuit Lessons. The article details the implications the 2014 Supreme Court case POM Wonderful LLC v. Coca-Cola Co. may have on the wine industry. Specifically, the article looks at the idea that a COLA may simply be…

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