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On Reserve

A Wine Law Blog

Tag: interesting wine labels

The Minimalistic Wine Label Approach: Are We Heading Toward Textless Labels?

Lindsey A. Zahn, May 21, 2014December 15, 2014

There’s been some chatter recently about Uproot Wines and its newly introduced color-coded labels that represent the wine’s flavor palette. See, e.g., Millennials Targeted with Color-Coded Labels. The colored boxes on the true front label of the wine feature what Uproot Wines declares is a flavor palette, or a profile of…

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