On Wednesday, October 11, 2017, TTB announced that it would reopen comment period for three relevant proposed rules for the wine industry. The proposed rules were originally published in the Federal Register in 2016. The following rules have their comment periods reopened: Notice No. 160, Proposed Revisions to Wine Labeling and…
Tag: TTB
Cider Chat and Cider Law
I was recently interviewed in a podcast by Ria Windcaller of Cider Chat. We had a one-hour discussion on cider law, obtaining permits with TTB, labeling, advertising, social media, and various other topics that impact the cider community. It was a great experience, and the chat is available to listen…
Contemporary Wine Law Issues
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TTB Issues Temporary Rule Modifying Federal Regulations for Hard Cider
On January 23, 2017, the Alcohol and Tobacco Tax and Trade Bureau (TTB) issued a temporary rule (T.D. TTB–147) in the Federal Register that amends the federal regulations for hard cider. The temporary rule amends TTB regulations to implement changes made to the federal definition of “hard cider” in the Internal…
Submitting a Petition for a New Grape Variety to TTB
Last year, I represented a client before the Alcohol and Tobacco Tax and Trade Bureau (TTB) with respect to petitioning for the addition of a new grape variety for use as a variety on American wine labels. The grape variety, Loureiro, has been used on imported wines from Portugal and Spain….
TTB Administratively Approves New Grape Varieties Mustang and Riverbank
TTB announced last week that it administratively approved two new grape varieties for use on American wine labels. The new grape varieties, Mustang and Riverbank, can be used on American wine labels contingent upon TTB’s next rulemaking to update the list of approved varieties in the CFR (i.e., at 27 CFR…
The (Legal) Truth Behind American Viticultural Areas
What are American Viticultural Areas (AVAs)? Are they appellations? AVAs are types of appellations—but not all appellations are AVAs. For example, California and Texas and Napa County and Sonoma County are considered to be an appellation of origin with respect to wine labeling. But they are not AVAs. Both appellations…
TTB Updates Guidance on Shelf Plans and Shelf Schematics
On February 11, 2016, TTB issued Ruling 2016-1 titled “The Shelf Plan and Shelf Schematic Exception to the ‘Tied House’ Prohibition, and Activities Outside Such Exception.” The ruling concerns promotional activities commonly associated with category management programs and looked at such practices with respect to the federal tied house laws. The agency…
TTB Administratively Approves New Grape Variety Coda di Volpe
Very much in line with one of On Reserve’s recent posts, The Importance of Grape Varieties on American Wine Labels, TTB announced last week that it administratively approved a new grape variety for use on American wine labels. The new grape variety, Coda di Volpe, can be used on American wine labels…
Proposed Willcox Viticultural Area and Establishment of The Los Olivos District Viticultural Area
On January 21, 2016, TTB published a notice in the Federal Register proposing the establishment of the Willcox Viticultural Area, which is located in portions of Graham and Cochise Counties in Arizona (but is not currently located within, nor does it contain, any other established American Viticultural Area). The proposed Viticultural Area…
The Importance of Grape Varieties on American Wine Labels
Using a grape variety on an American wine label is not mandatory, but many winemakers choose to do so for several reasons, such as perception of quality to the consumer. Using or naming the variety on the wine label may also convey a better story about what is in the…